Offers
This section holds advertising landing pages. It is set to noindex on purpose so campaign pages never compete with the permanent service pages in search results.
How to launch a new campaign page
Duplicate an existing offer page rather than building a new one. The layout, design system and conversion paths are already correct, so a new campaign is a copy and edit job rather than a rebuild.
- Duplicate an existing page under Offers
- Change the headline, the offer box and the terms, including a real end date
- Change the device or problem tiles to match the advert
- Add your tracking parameters to the advert, not to the page
- Publish, then point the advert at the new URL
Never point an advert at a permanent service page and then change that page for the campaign. That is how a working search page gets broken. Campaign copy lives here.
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